Steers R10 Rib Burger Campaign Chaos

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Steers R10 Rib Burger Campaign Chaos

People clearly love a bargain. When South African fast food chain Steers announced that it would be offering R10 Rib Burgers today, it caused a rush on stores around the country and unleashed a social media storm.

Thing is, when long queues didn’t get any shorter and outlets around the country started running out of stock, people got angry. And the first port-of-call for rage that needs to be vented is social media. [memeburn]

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